Select Page
Building Better Products With Content-First Design

Building Better Products With Content-First Design

Content, UX

Content-First Design: How to Build Better Products Imagine you’ve been asked to write a book. Then, someone hands you a bunch of pages with differently sized boxes drawn on them, saying, “Just fit your story in here.” You realise, you’ll need to cut full chapters down...
Dark UX Patterns: How to Spot and Stop Them

Dark UX Patterns: How to Spot and Stop Them

UX

Dark UX Patterns: How to Spot and Stop Them (Before They Kill Your SaaS) Imagine you sign up for what looks like a simple free trial. Say, for a streaming service. Then, a few months later, you notice a random $19.99 charge buried in your bank statement. Turns out,...

Startup Branding: DIY vs Freelancer vs Agency

Uncategorized

Startup Branding: DIY vs. Freelancer vs. Agency? One Founder’s Painful Journey to Brand Clarity When Leo first reached out to me about startub branding, he was exhausted. Frustrated. Drowning in decisions that felt like they should have been simple, but had somehow...

Your Startup’s Brand Strategy at Every Growth Stage

Uncategorized

Your Startup’s Brand Strategy at Every Growth Stage Branding isn’t a “one-and-done” thing. It evolves as your startup grows. What works when you’re pre-seed won’t cut it when you’re raising Series A. And what gets you early traction won’t scale when...