— Branding & Design Accelerator 🚀
Branding & Webdesign for Startups That Need Results—Yesterday
Sounds good? Let’s see if we’re a match.
— Skip the Stress and Overwhelm
Get a High-Impact Brand That Attracts Customers And Investors Alike.
Better save your spot. I work with only a handful of startups—one at a time—so you get my full attention.
Branding and design shouldn’t slow you down. Yet too many early-stage startups waste months DIY-ing their brand, dealing with overpriced agencies, or patching together freelancers, only to end up with something that still doesn’t quite work.
Sound familiar? Let’s change that.
👉 I help SaaS founders, digital product startups, and service-based entrepreneurs build a brand that looks legit, feels aligned, and actually drives growth.
Branding, Design & Websites That Work for Startups
A strong brand isn’t just the visuals. It’s how you position your startup, communicate your value, and make people care. It’s also your messaging, and the experience you create. That’s why I don’t just give you visuals or a website, but rather build brands that are optimized to make an impact.
Brand Strategy
So you stop guessing and start attracting the right users.
Brand Story
So your messaging, website copy & blog work together to move your audience.
Brand Identity & Visuals
So your startup looks as legit as it is.
Website & Digital Presence
So your site actually works to impact customers and investors alike.
UX/UI, App & MVP Design
So your product is user-friendly, investor-ready, and built for traction.
Interested? Book a free call and let’s find out if we’re a match.
Agencies = Slow & Expensive
Big design agencies come with big price tags, slow timelines, and a million layers of project management. If you’re not a high-ticket client, you’re not their priority and projects can take ages.
Freelancers = Limited & Directionless
Most execute tasks but don’t provide strategic guidance—leaving you with a nice-looking logo but no direction or brand clarity.
DIY = Time-Consuming & Costly in the Long Run
Sure, you save money upfront. But every hour spent tweaking your designs is an hour not spent building your business or acquiring users.
→ The Better Way,
My Lean Branding Process
Step 1
BrandQuest
The Foundation
BrandQuest is the essential first step for every founder I work with.
⏳ 2-4 Hour Private Foundational Session
🎯 Immediate Clarity & Actionable Insights
What We Cover:
✔ Positioning: We’ll investigate your niche, audience, and competitive edge.
✔ Messaging: Craft the stories and words that sell without the cringe.
✔ Brand Identity: Align your brand’s look & feel with your startup’s mission.
✔ Action Plan: Walk away with a clear action plan to implement immediately.
💳 Investment: €1480,– excl. VAT
(Credited toward BrandBoost when we move forward.)
📆 Spots are limited. Let’s see if we’re a fit.
STEP 2
BrandBoost
The Implementation
With your brand foundation in place, we create a high-impact website & visual identity, fast & done right.
⏳ 1-Day Intensive Visual Identity & Webdesign
⚡ Launch-ready the very next day
This Might Include:
✔ Brand Identity & Visuals – Logo, typography, colors, brand guidelines.
✔ Web Design & Digital Presence – Landing pages, website, social media.
✔ App & MVP Design – A polished, investor-ready look for your product.
✔ Marketing Strategy – Content, messaging, and lead-gen strategies.
✔ Final Review & Adjustments – Quick, efficient tweaks instead of drawn-out revision cycles.
💳 Investment: Starting at €4200,– + VAT
(BrandQuest investment credited toward BrandBoost when we move forward.)
— Testimonials
What Founders Are Saying
Trust the voices of those who’ve already partnered with me.
“Working with LUA LAB was a game-changer. The collaboration was super smooth and seamless. Alexandra’s communication style was refreshing and transparent, keeping us in the loop every step of the way. It felt like we were working side by side. We saw traction. Investors were intrigued, and early adopters have made our inbox overflow. LUA LAB is not your average agency; Alexandra truly cares about your success and delivers way beyond expectations.”
Suki Z.
Takami
Validated Product Ideas
Enhanced Brand Perception
Accelerated Time to Market
Better Product-Market-Fit
User-Centric Design
Cost-Effective Solutions
Want the same for your startup?
Thank you very much for the BrandQuest. I have never seen such a complete report or briefing in my professional life and I think you bring a lot of value to the people who choose to hire you, I am very happy and I think it was the best choice to put myself in your hands.
Rocío M.C.
Topetto Studio 🇸🇪
Alexandra was a great help in creating our startup pitch deck. She managed to put into words what we as founders weren’t able to describe succinctly. In addition, Alexandra gave our pitch deck an easy to follow structure and had some great input on the design elements and consistency. I would highly recommend her!
Lisa H.M.
Kiezee 🇩🇪
I met Alexandra in a workshop where she told her founding journey. I identified with her immediately and felt like I needed to know more. Funnily enough, she felt the same. When she heard about my many business ideas and motivation, she suggested a BrandQuest workshop. It was the best for a broke and clueless entrepreneur like me. After an intense 3 hour session, I now have clarity about my brand and the steps I have to take. I already used some of her suggestions in my work because she is so spot on with her analysis. Alexandra is a fun and enthusiastic person who is full of creative ideas. I can highly recommend this workshop with her.
Gitanjali M.
The Confused Mother 🇩🇪
Thanks to Alexandra, I have a brand identity that I can proudly show off. I really couldn’t be happier.
Christine L.
tinalind 🇦🇹
Alex, thank you! I’ve felt like a hamster on a wheel for a while now – always running but never really getting anywhere. The BrandQuest really opened my eyes! It feels like I’ve reinvented my business – and the initial reactions from my customers have been amazing!
Judith W.
Ambient 🇺🇸
BrandQuest was a game-changer for our startup, providing a clear roadmap and spot-on branding that helped us attract our first investors.
Brenda B.
La Honguería 🇨🇱
Alex took the time to understand my startup’s history, evolution, personality and values – all important elements I wanted to portray in the brand. Alex is not only extremely talented in design, but also a focused strategist. She is professional, goes above and beyond – nothing is ever a problem, and she delivers what she promises. If you are looking for an agency to help you bring your brand vision to life, you are in great hands! Thank you.
Alex H.
Figoomo 🇦🇹
We were totally focused on fundraising and finding investors, but somehow our app was neglected. Alexandra showed us how we can get started right away with a simple bootstrap approach. We’re already getting our first user feedback with our MVP. That’s worth its weight in gold – not only for us, but also for future discussions with investors!
Roberto M.
Zenitude 🇪🇸
I first worked with Alexandra on my personal brand as a yoga teacher. She nailed the brief for a personality-driven design and was able to make everything launch-ready. She also helped us with our yoga training project by identifying the brand personality, creating an ideal client profile, delivering a brand manual and of course the design. Alexandra’s ability to listen, understand my brands and deliver projects in a creative way makes her a pleasure to work with.
Ariadna C.
The Yoga Gallery 🇦🇹
What can I say? It was as if someone had switched on the light! Thank you, Alex!
Marian N.
Cup O’ Culture 🇦🇷
Absolutely reliable and dependable. The creative ideas were great and helped us a lot. Above all, the personal touch in the support was very important to us. She was there for us with all our concerns.
Eva & Fabian M.
Salt’n Daisy 🇦🇹
About
— LUA LAB
Pragmatic Branding & Design for Startups
LUA LAB isn’t your typical agency, and it’s not just another freelancer either—combining the best of both worlds while ditching the inefficiencies.
We bootstrap, experiment, test, and learn—all with one goal: getting your idea out of your head and into the market lightning fast. No endless back-and-forth. No wasted time or money.
— Founder
Think of Me as
Your Startup Co-Pilot.
I’m Alexandra, founder of LUA LAB, and I personally guide you through your brand setup. I set the direction, challenge your thinking, and make sure you don’t just start—you actually launch.
With 13+ years in product strategy, branding, and design, I’ve helped startups build brands and digital products that raised funding in Silicon Valley and Europe. But I’ve also seen too many founders burn their savings on ideas that never took off.
That’s why I believe in pragmatic branding and design—no nonsense, no wasted resources. Because at the end of the day:
🚀 Done is better than perfect, if perfect never gets done.