— Branding & UX Accelerator 🚀
Product, UX & brand direction for early-stage founders.
You have the idea, the product, or V1. But the brand feels scattered, the user journey has holes, and every new decision opens another one of Pandora’s boxes.
I help early-stage founders turn that chaos into clear product direction, sharper UX, and a brand experience that makes people trust what you’re building.
— Not just pretty. But useful.
Build an experience that makes people go “wow”
Not just a nicer website.
Not just more features.
Not just prettier screens.
Not another pitch deck that won’t close the deal.
I team up with:
- SaaS founders
- digital product startups
- productuized service providers
- early-stage teams
and help them turn rough ideas, MVPs, websites, and product flows into experiences that feel clearer, sharper, and easier to trust.
Especially when:
- the product is good, but hard to explain
- the MVP works, but still gets users confused
- the website says one thing and the product says another
- the team keeps debating offers, features, flows, and messaging in circles
- investors, users, or customers need too much founder narration to “get it”
What we can actually untangle
I help early-stage founders shape product, UX, and brand decisions before they turn into expensive confusion.
.
Nail Your Angle.
Positioning that pulls the right users in and filters the rest out.
Find the product’s spine.
Clarify the core use case, value proposition, user priorities, and what the first/next version actually needs to do.
Make the journey make sense.
UX flows, onboarding, demo paths, and product structures that help users understand where they are, what to do, and why it matters.
Sharpen the story.
Messaging that makes the product easier to explain to users, investors, partners, and your own team.
Build trust.
Brand direction and visual systems that make the product feel credible, intentional, and ready for the stage you’re stepping into.
Decide what (not) to build.
Prioritization support so you stop throwing development, design, or AI-generated solutions at a problem that in reality needs clearer thinking.
Wanna go deeper? Book a free call and let’s find out if we’re a match.
Agencies
Big agencies can give you polished output, but often come with slow timelines, heavy process, huge price tag and too many layers between the founder’s brain and the execution.
Freelancers
Many freelancers execute the brief. That’s useful, unless the brief is solving the wrong problem. Then you only get nicer screens wrapped around the same confusion.
DIY / AI / templates
Fast, cheap, tempting. But AI and templates can help you produce more stuff without helping you decide what should exist in the first place.
→ The Better Way, Let’s Sprint! 🚀
No bloated timelines, no scattered freelancers, no overpriced agency nonsense. Just what you need, when you need it.
Step 1
BrandQuest
Your product/brand diagnostic
A focused deep dive into your offer, positioning, user experience and brand story, so we can find what’s actually unclear before jumping into execution.
You walk away with:
- a sharper product and brand diagnosis
- clarity on where clients, customers, users, or investors may get confused
- feedback on your offer, website, or pitch story
- messaging and positioning direction
- decision principles for what to build, fix, cut, or test next
- prioritized next smart moves
Best for:
Founders preparing to launch, raise, pivot, reposition, improve a rough MVP, or align product and brand before bigger execution.
Investment:
€480,– + VAT
STEP 2
BrandBoost
Product, UX & brand implementation
Focused execution sprint based on the BrandQuest direction.
This might include:
- UX flows and product structure
- app / MVP / prototype design
- landing page or website design
- product messaging and key screens
- brand identity and visual system
- pitch/demo support
- design direction for your team or developers
Start with a BrandQuest first! It’s credited towards BrandBoost in case you move forward.
On-Demand
— Ongoing product/UX/brand sparring
Creative Firepower 🔥
Fractional product and design direction for startups in build, launch, or iteration mode.
What’s included:
- regular product/UX/brand reviews
- prioritization support
- feedback on flows, screens, messaging, and product decisions
- strategic direction before the team executes
- help translating user feedback and founder vision into next steps
You get:
→ a sparring partner
→ a senior product/UX/brand brain
→ someone who can challenge the brief before the team spends time on it
Best for:
Startups post-launch, mid-build, fundraising, preparing for demo day, or constantly iterating.
Not sure what you need?
Let’s hop on a quick call and find out together.
— Testimonials
Results Talk, Founders too
Trust the voices of fellow entrepreneurs who’ve already partnered with me.
“Working with LUA LAB was a game-changer. The collaboration was super smooth and seamless. Alexandra’s communication style was refreshing and transparent, keeping us in the loop every step of the way. It felt like we were working side by side. We saw traction. Investors were intrigued, and early adopters have made our inbox overflow. LUA LAB is not your average agency; Alexandra truly cares about your success and delivers way beyond expectations.”
Suki Z.
Takami
Validated Product Ideas
Enhanced Brand Perception
Accelerated Time to Market
Better Product-Market-Fit
User-Centric Design
Cost-Effective Solutions
Want the same for your startup?
Thank you very much for the BrandQuest. I have never seen such a complete report or briefing in my professional life and I think you bring a lot of value to the people who choose to hire you, I am very happy and I think it was the best choice to put myself in your hands.
Rocío M.C.
Topetto Studio 🇸🇪
Alexandra was a great help in creating our startup pitch deck. She managed to put into words what we as founders weren’t able to describe succinctly. In addition, Alexandra gave our pitch deck an easy to follow structure and had some great input on the design elements and consistency. I would highly recommend her!
Lisa H.M.
Kiezee 🇩🇪
I met Alexandra in a workshop where she told her founding journey. I identified with her immediately and felt like I needed to know more. Funnily enough, she felt the same. When she heard about my many business ideas and motivation, she suggested a BrandQuest workshop. It was the best for a broke and clueless entrepreneur like me. After an intense 3 hour session, I now have clarity about my brand and the steps I have to take. I already used some of her suggestions in my work because she is so spot on with her analysis. Alexandra is a fun and enthusiastic person who is full of creative ideas. I can highly recommend this workshop with her.
Gitanjali M.
The Confused Mother 🇩🇪
Thanks to Alexandra, I have a brand identity that I can proudly show off. I really couldn’t be happier.
Christine L.
tinalind 🇦🇹
Alex, thank you! I’ve felt like a hamster on a wheel for a while now – always running but never really getting anywhere. The BrandQuest really opened my eyes! It feels like I’ve reinvented my business – and the initial reactions from my customers have been amazing!
Judith W.
Ambient 🇺🇸
BrandQuest was a game-changer for our startup, providing a clear roadmap and spot-on branding that helped us attract our first investors.
Brenda B.
La Honguería 🇨🇱
Alex took the time to understand my startup’s history, evolution, personality and values – all important elements I wanted to portray in the brand. Alex is not only extremely talented in design, but also a focused strategist. She is professional, goes above and beyond – nothing is ever a problem, and she delivers what she promises. If you are looking for an agency to help you bring your brand vision to life, you are in great hands! Thank you.
Alex H.
Figoomo 🇦🇹
We were totally focused on fundraising and finding investors, but somehow our app was neglected. Alexandra showed us how we can get started right away with a simple bootstrap approach. We’re already getting our first user feedback with our MVP. That’s worth its weight in gold – not only for us, but also for future discussions with investors!
Roberto M.
Zenitude 🇪🇸
I first worked with Alexandra on my personal brand as a yoga teacher. She nailed the brief for a personality-driven design and was able to make everything launch-ready. She also helped us with our yoga training project by identifying the brand personality, creating an ideal client profile, delivering a brand manual and of course the design. Alexandra’s ability to listen, understand my brands and deliver projects in a creative way makes her a pleasure to work with.
Ariadna C.
The Yoga Gallery 🇦🇹
What can I say? It was as if someone had switched on the light! Thank you, Alex!
Marian N.
Cup O’ Culture 🇦🇷
Absolutely reliable and dependable. The creative ideas were great and helped us a lot. Above all, the personal touch in the support was very important to us. She was there for us with all our concerns.
Eva & Fabian M.
Salt’n Daisy 🇦🇹
About
— LUA LAB
Pragmatic product, UX & brand direction for startups
I work with founders in the messy middle between idea, product, pitch, and market, where your business exists (kind of) but the story, user experience, and next decisions still need sharpening.
Together, we make your offer easier to understand, easier to use, and easier to believe in.
No endless strategy theatre.
No polishing the wrong thing.
No building more just because building feels productive.
— Founder
Think of me as
your sparring partner.
I’m Alexandra Jeglitsch, founder of LUA LAB.
2 decades in design. 14+ years in startups.
From scrappy bootstrappers, to investor-facing MVPs, to 7K head count agencies and everything in between.
I’m not here to blindly execute a brief.
I help founders untangle ideas, challenge assumptions, spot friction, and turn entangled product thinking into experiences users, investors, and teams can actually understand and believe in.
Brand, UX, and product are not separate boxes to me. They’re one experience.
My motto: Done is better than perfect, if perfect never gets done.
— Time to Take Action
Ready to make your offer easier to understand, use, and trust?
I’ll help you spot where the story breaks, where the UX gets wobbly, and what the next smart move should be before you throw more design, development, or pitch-deck edits at it.