Branding & UX Accelerator for founders
Make the right thing clear. Then make it irresistible.
I help founders turn hard-to-explain offers and early ideas into brands, websites and digital products people understand, trust and choose.
Start where you are
Where are you stuck?
Your business has grown. Your positioning has not kept up.
Your value is harder to see than it should be.
- Your offer only clicks after a long explanation or live demo.
- Your website looks polished, but could belong to anyone.
- When someone asks for your website, you hesitate before sending the link.
You need to decide what to build, fix or test next.
You have an idea, a drop-off in the data or a backlog full of opinions.
- Prioritise the problem most likely to move the KPI.
- Turn an idea into a focused, testable first version.
- Give your team enough direction to build without guessing.
How it works
One joint session. Then I take the work off your plate.
We make the key decisions together. I turn them into positioning, priorities or dev-ready design.
Bring the problem
In a free fit call, I’ll tell you whether I can help and where I would start.
Decide together
One focused session to make the hard calls on positioning, scope or UX.
I take it from there
I turn our decisions into a clear plan or dev-ready design. Continue with me or hand it to your team.
Founder feedback
After the sprint
I have never seen such a complete report or briefing in my professional life. You bring a lot of value to the people who choose to hire you.
We’re already getting our first user feedback with our MVP. That’s worth its weight in gold, not only for us, but also for future discussions with investors.
Your sparring partner
You work with me. Not a relay team.
I’m Alexandra Jeglitsch, founder of LUA LAB. I’ve spent 20 years designing and 14+ working with startups. I know when to challenge the brief, cut scope and get out of the way.
Best fit: founder-led projects with one or two decision-makers. I work directly with you and can plug into your existing team.
- No drawn-out process for the sake of it.
- No polishing the wrong thing.
- No blind execution of a shaky brief.
14+ years working with founders.
Before we talk
What founders ask first.
Do I need to know which service I need?
No. Bring the problem. We’ll work out the right starting point together.
Will this create even more work for me?
No. You bring the context and make the key decisions. I do the synthesis and design work afterwards.
Do I have to hire you for implementation?
No. Continue yourself, hand the work to your team or choose a fixed-price implementation package.
Will I get twenty options to choose from?
No. I explain the reasoning and recommend the strongest route. The point is to reduce your decision load.
Why work with you instead of an agency, freelancer or AI?
Agencies can deliver polished work, but often add layers, time and overhead. Freelancers can execute a brief, but the brief still has to solve the right problem. AI and templates make it easy to produce more, not decide what deserves to exist. I work directly with you to challenge the brief, make the key decisions and carry them into execution.
Is this suitable for a larger team?
It works best with one founder or two decision-makers. I can collaborate with your team, but not a committee.
Can you work with my developer or existing team?
Yes. I can deliver implementation-ready design, handle questions and help your team move.
Bring me the stuck bit
Let’s decide what deserves your time next.
A 15-minute fit call to look at the problem, what it is costing you and whether I can help.