Branding & UX Accelerator for founders
Make the right thing clear. Then make it irresistible.
If your offer takes too long to explain or your product priorities keep shifting, I help you make the key decisions and turn them into a brand, website or digital product people understand, trust and choose.
Start by asking yourself
What is costing you customers, time or dev budget?
You know your offer is good, but your website keeps making you prove it from scratch.
The problem is not the business. It is how much work you still have to do before people see its value.
- You spend an hour rewriting a paragraph that still sounds vague or too corporate. The update stays in drafts.
- Prospects need a call before the offer makes sense, so your website cannot do enough of the selling without you.
- The brand undersells the experience behind the work, making stronger prospects hesitate and price comparisons easier.
You see the opportunity, but you are less sure what deserves the next chunk of dev time.
Every unclear priority turns into dev hours, rework or another feature users never adopt.
- A KPI drops or support tickets pile up, but the team keeps fixing symptoms because the real friction is still unclear.
- You start coding or vibe coding before the user problem, scope or success criteria are settled. The rework tax is high.
- The backlog grows while dev time goes to the loudest request, not the problem most likely to improve the product.
How it works
Fifteen minutes to check the fit. One joint session to set the direction.
If I can help, we work through the challenge together. You bring the context and think out loud. I ask the hard questions and turn the decisions into something you can move forward with.
Match
A free 15-minute call to look at what you are trying to solve. I’ll tell you honestly whether I can help and which route makes sense.
Quest
In a joint kick-off session, we get the context on the table, question assumptions and make the key decisions together.
Plan
I turn those decisions into clear priorities, recommendations and next steps you can act on immediately.
Build
Implement it yourself, hand it to your team or continue with me for brand, website or product design and a clean handover.
Founder feedback
What founders say after working with me.
I have never seen such a complete report or briefing in my professional life. You bring a lot of value to the people who choose to hire you.
We’re already getting our first user feedback with our MVP. That’s worth its weight in gold, not only for us, but also for future discussions with investors.
Your sparring partner
You work directly with me. Things move faster that way.
I’m Alexandra Jeglitsch, founder of LUA LAB. I’ve spent 20 years designing and 14+ working with founders and startups. My role is to untangle what’s on your mind, ask the uncomfortable useful questions and turn the answers into clear brand, website and product decisions people can understand and act on.
With me, you have an invested collaborator and sparring partner on your side. I’m your biggest cheerleader, but also happy to question an idea when the goal calls for it.
We can work together in English, German or Spanish.
Best fit: founder-led projects with one or two decision-makers. Nothing gets diluted through account managers or handovers, and I can plug into your existing team when needed.
- No drawn-out process for the sake of it.
- No refining the wrong thing.
- No blind execution of a shaky brief.
14+ years working with founders.
Before we talk
Questions I’ve been asked
more than once.
Do I need to know which service I need?
No. Bring the problem. We’ll work out the right starting point together.
Will this create even more work for me?
No. You bring the context and make the key decisions. I do the synthesis and design work afterwards.
Do I have to hire you for implementation?
No. Continue yourself, hand the work to your team or choose a fixed-price implementation package.
Will I get twenty options to choose from?
No. I explain the reasoning and recommend the strongest route. The point is to reduce your decision load.
Why work with you instead of an agency, freelancer or AI?
Agencies can deliver polished work, but often add layers, time and overhead. Freelancers can execute a brief, but the brief still has to solve the right problem. AI and templates make it easy to produce more, not decide what deserves to exist. I work directly with you to challenge the brief, make the key decisions and carry them into execution.
Is this suitable for a larger team?
It works best with one founder or two decision-makers. I can collaborate with your team, but not a committee.
Can you work with my developer or existing team?
Yes. I can deliver implementation-ready design, handle questions and help your team move.
Free 15-minute match call
Bring me your most burning question. We’ll see if I’m the right person for it.
Tell me what you are trying to solve. I’ll tell you honestly whether I can help and what I would recommend as the next step.