Blog

Startup Branding: DIY vs. Freelancer vs. Agency? One Founder’s Painful Journey to Brand ClarityWhen Leo first reached out to me about startub branding, he was exhausted. Frustrated. Drowning in decisions that felt like they should have been simple, but had somehow...

Your Startup’s Brand Strategy at Every Growth StageBranding isn’t a “one-and-done” thing. It evolves as your startup grows. What works when you're pre-seed won't cut it when you're raising Series A. And what gets you early traction won’t scale when you’re hitting €1M...

— Product DesignDecoding Design Roles: Who to Hire for Your Startup's Design Needs For startups poised for growth, hiring the right designer can be as pivotal as securing funding. The visual identity, user experience, and brand messaging are crucial elements that a...

— Product DesignDesigning an Engaging Website: Tips for Early-Stage StartupsIn the digital age, your website often serves as the first point of contact between your startup and potential customers or investors. For early-stage companies, making a strong impression...

— Product DesignTelling Your Startup's Story: Storytelling & Narrative Techniques for Pitch DecksFor startup founders, a pitch deck is more than a collection of slides and figures; it's a storytelling platform. The narrative you weave through your pitch can...

— Product DesignCrafting a Compelling Pitch Deck: Essentials for StartupsA pitch deck is more than just a presentation; it's a crucial tool for startups to communicate their vision, strategy, and potential to investors. Crafting a compelling pitch deck can be the...

— Product DesignAuditing Your MVP: A Guide to Heuristic Usability AnalysisFor startup founders, the development of a Minimum Viable Product (MVP) marks a pivotal moment. However, launching an MVP is only part of the journey. Equally important is evaluating its...

— Product DesignCreating a Powerful MVP: Key Strategies for Startups In the fast-paced world of startups, the concept of a Minimum Viable Product (MVP) has become a cornerstone strategy. An MVP is not just about quickly launching a product; it’s about smart, strategic...

— Product DesignSetting Design Goals for a Successful 2024: A Guide for StartupsAs we usher in 2024, it's time for startups to reflect on their design strategies and set goals that align with their vision for success. Design is not just about aesthetics; it's a...

— Product DesignYear in Review: Top Startup Design Trends of 2023As we approach the end of 2023, it's the perfect time to reflect on the design trends that have shaped the startup world over the past year. From embracing bold aesthetics to prioritizing user...