Notes from LUA LAB
Things I’ve learned, changed my mind about and would do differently.
A mix of practical ideas, hard-earned lessons and things I keep noticing while working with founders. Mostly about branding, websites and digital products. Occasionally about the humans building them.
Building Better Products With Content-First Design
Content-First Design: How to Build Better ProductsImagine you’ve been asked to write a book. Then, someone hands you a bunch of pages with differently sized boxes drawn on them, saying, “Just fit your story in here.” You realise, you’ll need to cut full chapters down...
Scalable Systems: A Guide to Brand, Design, and Content
Building Scalable Systems: A Guide to Brand, Design, and Content SystemsYou just landed a major investor. Excitement kicks in, then reality hits. You need to ship fast, stay consistent, scale operations, and keep an eye on spend. Sound familiar? That’s exactly why...
Dark UX Patterns: How to Spot and Stop Them
Dark UX Patterns: How to Spot and Stop Them (Before They Kill Your SaaS)Imagine you sign up for what looks like a simple free trial. Say, for a streaming service. Then, a few months later, you notice a random $19.99 charge buried in your bank statement. Turns out,...
Startup Branding: DIY vs Freelancer vs Agency
One Founder’s Painful Journey to Startup Branding. Discover why DIY, freelancers, and agencies fall short and how to get the clarity you need, fast.
Your Startup’s Brand Strategy at Every Growth Stage
Your Startup’s Brand Strategy at Every Growth StageBranding isn’t a “one-and-done” thing. It evolves as your startup grows. What works when you're pre-seed won't cut it when you're raising Series A. And what gets you early traction won’t scale when you’re hitting €1M...
Find the Right Designer for Your Startup: Decoding Design Roles
— Product DesignDecoding Design Roles: Who to Hire for Your Startup's Design Needs For startups poised for growth, hiring the right designer can be as pivotal as securing funding. The visual identity, user experience, and brand messaging are crucial elements that a...
Designing an Engaging Website: Tips for Early-Stage Startups
— Product DesignDesigning an Engaging Website: Tips for Early-Stage StartupsIn the digital age, your website often serves as the first point of contact between your startup and potential customers or investors. For early-stage companies, making a strong impression...
Storytelling in Your Startup’s Pitch Deck: How to Captivate Investors
— Product DesignTelling Your Startup's Story: Storytelling & Narrative Techniques for Pitch DecksFor startup founders, a pitch deck is more than a collection of slides and figures; it's a storytelling platform. The narrative you weave through your pitch can...
Pitch Deck Creation: Essentials for Startups
— Product DesignCrafting a Compelling Pitch Deck: Essentials for StartupsA pitch deck is more than just a presentation; it's a crucial tool for startups to communicate their vision, strategy, and potential to investors. Crafting a compelling pitch deck can be the...
Auditing Your MVP: A Guide to Heuristic Usability Analysis
Learn how heuristic usability analysis can help you audit your MVP quickly, cheaply, and easily. Discover the tools and techniques needed to provide a structured approach to evaluating the usability of startups’ MVPs, leading to improved chances for success.