Sincera · AI Deepfake Detection
A credible AI brand and landing page in <24 hours.
Fresh from its first funding round, Sincera had powerful deepfake-detection technology and a mission but no public identity yet. As their brand designer, I turned the complex idea into a clear brand system and landing page people could trust.
Give an invisible technology a visible point of view.
Sincera detects and classifies manipulated imagery, helping businesses make image authenticity more transparent and traceable. The technology addresses a serious trust problem, but the startup had no brand, no website and no concise way to explain what it was building.
Working directly with the founder, I focused the sprint on the smallest public-facing system that could create credibility quickly: one clear story, one recognisable identity and one focused landing page.
The challenge was to make a technical promise feel understandable and trustworthy.
The pragmatic outcome
Enough system to launch. No unnecessary theatre.
from an unbranded startup to a coherent, public-facing presence.
connecting complex detection technology to the human value of trust.
working consistently across identity, language, imagery and landing page.
The strategic tension
Trust was not a supporting message.
Deepfake detection lives or dies by credibility. Sincera needed to feel technically sharp without becoming cold, obscure or overhyped, and serious without looking like every other cybersecurity company.
Explain the value. Make image authenticity relevant to businesses, platforms and everyday decisions.
Signal technical capability. Borrow the visual grammar of computer vision without turning the brand into a diagram.
Earn confidence quickly. Let every interaction sit on the line between clarity and credibility.
Build the story and the system at the same time.
With less than a day, there was no room for a long relay between strategy, copy and visual design. I developed them together, using each decision to sharpen the next.
Start with the promise
“We build trust in what you see” translated technical detection into a benefit people could immediately understand.
Make detection visible
Grids, pixels, frames and deliberate glitches turned computer vision into a flexible visual grammar.
Design only what mattered
The landing page answered what Sincera does, why it matters and who it helps without padding the story.
The brand system
Dark by default. Signals only where they matter.
The identity is mostly monochrome, creating a calm, credible base. Neon green, yellow and orange behave like flags in a detection system: high-contrast moments that communicate state, direct attention and make the brand recognisable.
A geometric wordmark, monospace supporting type, grain, grids and intentionally broken pixels make the system feel technical—but still human and slightly imperfect.
A technology made tangible
Let people experience the problem.
The before-and-after image treatment turns manipulation into a visible interaction. It gives visitors an immediate sense of what Sincera detects and makes an abstract technical capability easier to grasp.
This became the guiding UX principle for the page: demonstrate where possible, explain only where necessary.
A lean page built around confidence.
The page needed to establish legitimacy without pretending the early-stage startup was bigger than it was. I structured it as a short, deliberate argument.
Name the problem. Manipulated imagery is becoming harder to recognise.
Show the capability. Sincera detects and classifies what is real and what is not.
Connect it to value. Transparent image authenticity helps companies manage risk and rebuild trust.
Invite the next step. Give the right audience a clear path to start a conversation.
The result
From funded idea to credible public presence.
In under 24 hours, Sincera gained a focused brand system and landing page that made its deepfake-detection technology understandable, distinctive and ready to present to the world. The speed came from ruthless prioritisation: align the promise, visual language and page logic, then build only what the startup needed to move forward.
Build a credible launch presence