Salt’n Daisy

Homemade Granola

Salt’n Daisy came to me with an idea and a strong why: they wanted to make eating well and living consciously easier. All that without preaching, and without guilt-tripping anyone.

After an intensive joint brand workshop, I built everything from the ground up: the brand foundation, the voice, the look, the packaging, the website. The goal was to create something that felt honest, warm, and grounded.

Once the brand system was in place, we mapped out their full content strategy in another workshop: from how to introduce themselves to the world, to what kind of stories would build trust over time. I then planned, bulk-created, and scheduled their Instagram, Facebook, and blog content for the first six months.