Gold Nugget Ventures
Branding and Landing Page Design in under 24 hours
Branding & Web Design
Introduction
The founders of Gold Nugget Ventures, a seasoned couple of entrepreneurs with a knack for securing financing, approached me with a this challenge:
Establish a launch-ready branding and landing page in under 24 hours.
They had a last-minute pitch coming up the next day and needed something that would resonate with entrepreneurs and investors alike and reflect their extensive experience across international markets.
Approach & Process
To stay ahead of the clock, we went full speed with an express sprint. This approach meant quick, decisive actions and close collaboration. We jumped on an ad hoc meeting to get clear on their business goals, a quick look into their target audience, and browsing tons of inspo. With time as our biggest constraint, I skipped traditional low-fi sketches and jumped straight into WordPress, designing and building the landing page in real time.
- Branding & Design:
The new visual identity needed to reflect innovation, professionalism, and success. Our goal was to capture the fast-moving startup world, while also exuding confidence and expertise. The color palette: vibrant yellow for optimism and success, off-white for simplicity and accessibility, and dark eggplant for sophistication and stability. Together, they balance energy, professionalism, and elegance.
The logo, a stylized gold nugget with geometric lines, symbolizing prosperity and the power of networking; a nod to the connections that fuel startup success.
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Landing Page
The landing page doubled as a powerful pitching tool. It clearly communicated their value proposition, showcased funding success stories, and outlined key services, designed to capture attention and leave a lasting impression on clients and investors.
Results & Impact
I pulled it off, delivering Gold Nugget Ventures’ branding and landing page within the 24-hour deadline. The brand identity and landing page helped them establish theirselves as a go-to consulting firm for startups in Austria and beyond.
Conclusion
This project with Gold Nugget Ventures was a crash course in high-pressure branding and design, and I loved every second of it. The express sprint approach pushed me to move fast without compromising quality, proving that great design can happen at startup speed. This project is a perfect example of how I thrive in fast-paced, high-stakes environments, turning ideas into tangible results.