UX Research · Feature Design · Visual Identity · MVP Design

The creators of Booktrip wanted my help to turn reading into an interactive, social, and goal-driven journey, without losing the intimacy of the experience.

Their vision was to build a mobile app that would help readers set goals, plan reading time, track progress, and share their literary life with others.

My role was to take that vision from concept to testable product: mapping features, designing interactions, defining the look and feel, and shaping the first MVP ready for user feedback.

Challenges:

• Readers managed many tools: note-taking in one app, tracking in another, and social sharing elsewhere.

• Needed to support both casual readers and highly organized planners.

• The UX had to feel light, warm, and distraction-free, while still giving users control over planning and stats.

Goals:

• Translate user needs into clear, motivating features: planning, tracking, goal setting, and journaling.

• Design a mobile-first experience that feels calm, purposeful, and inspiring.

• Validate assumptions with user personas and journeys before building.

• Craft a consistent, warm visual identity and UI system that reflects the joy of reading.

Approach & Process

• Created user personas (“The Multitasking Academic” & “The Soulful Reader”) to guide feature and UI decisions.

• Mapped a full user journey across 5 core stages: Discover, Plan, Read, Track, and Library.

• Developed a modular feature set, including personal reading goals, time-block planning, and reading habit analytics.

• Defined a unique moodboard and UI system blending minimal design with playful energy.

• Delivered a cohesive mobile UI kit, complete with typography, icons, atomic components, and layouts.

• Built and tested interactive prototypes based on actual reader workflows and feedback.

• Conducted usability testing across multiple user types to refine flows, screens, and interactions.

Booktrip reminded me that even in the age of TikTok and instant gratification, there’s still room to design tools for quiet joy and focused flow. The power of this product wasn’t in the features alone, but also in how we shaped the journey to feel meaningful and personal.

This project also reinforced how crucial it is to co-design with users, not just for them. From the moodboard to the feature votes, every decision came from the real stories of readers who just wanted a smarter, softer way to stay connected to their books.