Goodies from LUA LAB
Make clearer decisions. Build less generic things.
Free quizzes and practical tools for founders building brands, websites and digital products. Use them on your own, with your team or before asking AI to generate another twelve versions.
01 / The flagship goodie
Find the personality your brand has been editing out.
The Brand Personality Quest helps you define how your brand should sound, look and behave. You will get more than an archetype label. You will get a direction you can use with your team, designer or AI.
- Your primary and supporting brand personalities
- A B2B, B2C or mixed-audience trust lens
- Voice, messaging and visual cues you can put to work
- A prompt starter that gives AI better context
The Rebel
grounded by The Sage
Challenge the category. Then show enough proof to make the challenge credible.
More useful things
For the decisions that keep ending up in another tab.
A future collection of short tools you can finish, use and move on from. No 47-page ebooks required.
Messaging Self-Check
Spot the sentences that sound fine but make the reader do all the work. Then decide what needs to become clearer, more specific or more human.
Website Clarity Scorecard
See whether the website explains your value before you have to jump in with examples, a demo or a voice note.
AI Brand Brief Builder
Turn what makes the business different into context AI can use, without asking it to invent a personality for you.
MVP Prioritisation Worksheet
Compare user value, business impact, effort and risk before the next feature enters development and starts collecting opinions.
UX Friction Checklist
Use drop-offs, support tickets and user behaviour to decide where to investigate first, before redesigning everything around a guess.
Future goodies
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When a checklist is not enough
Bring me the question you cannot worksheet your way out of.
In a free 15-minute match call, we’ll see whether I can help and what the right next step might be.