— Branding & UX Accelerator 🚀
Smart Branding and Websites for founders.
Need to revamp your branding, your website, or digital product? Let’s map your next smart move in a free 15-minute match call.
— Not just pretty. Built to convert.
Build a Brand That Moves People and Wins Clients.
Better save your spot. I work with only a handful of entrepreneurs—one at a time—so you get my full attention.
Branding shouldn’t slow you down.
But too many founders waste time DIY-ing, overpaying agencies, or piecing it all together and still don’t get what they need.
I help:
- SaaS founders,
- digital product startups,
- and service-based entrepreneurs
build brands that look legit, feel right, and drive growth from day one.
What We Can Actually Tackle
I help early-stage founders shape brands, websites and digital products that punch through the noise.
Nail Your Angle.
Positioning that pulls the right users in and filters the rest out.
Say it like you mean it.
Messaging that moves. From pitch to site copy to content pillars.
Look like you belong.
Brand visuals and systems that build trust from first glance.
Build what matters.
Websites and digital flows that do the job (and do it fast).
Make it make sense.
UX and product design that’s lean, smart, and user-led.
Wanna go deeper? Book a free call and let’s find out if we’re a match.
Agencies
Big agencies mean big prices, slow timelines, and too many layers. Unless you’re a big fish, you wait a lot.
Freelancers
Most freelancers tick boxes, not help you think. You get a nice logo, but no big-picture direction.
DIY
Sure, DIY saves cash upfront. But it kills time & traction. Wanna spend your time tweaking or growing?
→ The Better Way, Let’s Sprint! 🚀
No bloated timelines, no scattered freelancers, no overpriced agency nonsense. Just what you need, when you need it.
Step 1
BrandQuest
Your Head Start
Deep dive to lock in your brand’s foundation.
You walk away with:
- Clarity about your brand advantage
- Feedback on your branding and website
- Creative direction, messaging, and copy cues
- Your next smart moves (based on your goals)
- Decision-making guide
Best for:
Startups launching, pivoting, or building their first brand/UX system
Investment:
€480,– + VAT
STEP 2
BrandBoost
Real-World Results
1-Day Intensive Visual Identity & Webdesign
This might include:
- Brand Identity & Visuals
- Web Design & Digital Presence
- App & MVP Design
- Marketing Strategy
Investment:
Starting at €3680,– + VAT
Start with a BrandQuest! It counts toward BrandBoost.
On-Demand
— Monthly Subscription
Creative Firepower 🔥
Fractional design lead (brand/product/ux), without the full-time hire.
What’s included:
- Monthly priorities, tackled with ruthless clarity
-
Regular check-ins, feedback, design direction
-
Ongoing support for content, branding, UX or product design work
You get:
→ A sparring partner
→ A design/UX lead
→ A flexible brain extension
Best for:
Startups post-launch, mid-build, or in constant iteration mode
Not sure what you need?
Let’s hop on a quick call and find out together.
— Testimonials
Results Talk, Founders too
Trust the voices of fellow entrepreneurs who’ve already partnered with me.
“Working with LUA LAB was a game-changer. The collaboration was super smooth and seamless. Alexandra’s communication style was refreshing and transparent, keeping us in the loop every step of the way. It felt like we were working side by side. We saw traction. Investors were intrigued, and early adopters have made our inbox overflow. LUA LAB is not your average agency; Alexandra truly cares about your success and delivers way beyond expectations.”
Suki Z.
Takami
Validated Product Ideas
Enhanced Brand Perception
Accelerated Time to Market
Better Product-Market-Fit
User-Centric Design
Cost-Effective Solutions
Want the same for your startup?
Thank you very much for the BrandQuest. I have never seen such a complete report or briefing in my professional life and I think you bring a lot of value to the people who choose to hire you, I am very happy and I think it was the best choice to put myself in your hands.
Rocío M.C.
Topetto Studio 🇸🇪
Alexandra was a great help in creating our startup pitch deck. She managed to put into words what we as founders weren’t able to describe succinctly. In addition, Alexandra gave our pitch deck an easy to follow structure and had some great input on the design elements and consistency. I would highly recommend her!
Lisa H.M.
Kiezee 🇩🇪
I met Alexandra in a workshop where she told her founding journey. I identified with her immediately and felt like I needed to know more. Funnily enough, she felt the same. When she heard about my many business ideas and motivation, she suggested a BrandQuest workshop. It was the best for a broke and clueless entrepreneur like me. After an intense 3 hour session, I now have clarity about my brand and the steps I have to take. I already used some of her suggestions in my work because she is so spot on with her analysis. Alexandra is a fun and enthusiastic person who is full of creative ideas. I can highly recommend this workshop with her.
Gitanjali M.
The Confused Mother 🇩🇪
Thanks to Alexandra, I have a brand identity that I can proudly show off. I really couldn’t be happier.
Christine L.
tinalind 🇦🇹
Alex, thank you! I’ve felt like a hamster on a wheel for a while now – always running but never really getting anywhere. The BrandQuest really opened my eyes! It feels like I’ve reinvented my business – and the initial reactions from my customers have been amazing!
Judith W.
Ambient 🇺🇸
BrandQuest was a game-changer for our startup, providing a clear roadmap and spot-on branding that helped us attract our first investors.
Brenda B.
La Honguería 🇨🇱
Alex took the time to understand my startup’s history, evolution, personality and values – all important elements I wanted to portray in the brand. Alex is not only extremely talented in design, but also a focused strategist. She is professional, goes above and beyond – nothing is ever a problem, and she delivers what she promises. If you are looking for an agency to help you bring your brand vision to life, you are in great hands! Thank you.
Alex H.
Figoomo 🇦🇹
We were totally focused on fundraising and finding investors, but somehow our app was neglected. Alexandra showed us how we can get started right away with a simple bootstrap approach. We’re already getting our first user feedback with our MVP. That’s worth its weight in gold – not only for us, but also for future discussions with investors!
Roberto M.
Zenitude 🇪🇸
I first worked with Alexandra on my personal brand as a yoga teacher. She nailed the brief for a personality-driven design and was able to make everything launch-ready. She also helped us with our yoga training project by identifying the brand personality, creating an ideal client profile, delivering a brand manual and of course the design. Alexandra’s ability to listen, understand my brands and deliver projects in a creative way makes her a pleasure to work with.
Ariadna C.
The Yoga Gallery 🇦🇹
What can I say? It was as if someone had switched on the light! Thank you, Alex!
Marian N.
Cup O’ Culture 🇦🇷
Absolutely reliable and dependable. The creative ideas were great and helped us a lot. Above all, the personal touch in the support was very important to us. She was there for us with all our concerns.
Eva & Fabian M.
Salt’n Daisy 🇦🇹
About
— LUA LAB
Pragmatic Branding & Design for Startups
LUA LAB isn’t your typical agency, and it’s not just another freelancer either. I combine the best of both worlds while ditching the inefficiencies.
Together, we bootstrap, experiment, test, and learn, all with one goal: getting your idea out of your head and into the market as fast as possible. No endless back-and-forth. No wasted time or money.
— Founder
Think of Me as
Your Startup Co-Pilot.
I’m Alexandra Jeglitsch, founder of LUA LAB.
2 decades in design. 10+ years in startups.
From scrappy solopreneurs to 7K head count agencies and everything in between.
I’m not a task-taker. Not a yes-sayer.
I’m your sparring partner, creative lead, and the one who’ll challenge your assumptions.
I help founders untangle ideas, get out of analysis paralysis, and build brands + products that actually sell and raise.
My motto: Done is better than perfect, if perfect never gets done.