Privacy Policy

We have written this privacy statement (version 10/14/2020) to explain to you, in accordance with the requirements of the Primary Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as:

  • the address (URL) of the web page you are visiting
  • the browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device being accessed from
  • date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not share this data, but we can not exclude the possibility that this data is viewed in the presence of illegal behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used to help you better understand the following privacy policy.

What exactly are cookies

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name: _ga
Wert: GA1.2.1326744211.152111433616-9
Purpose: Differentiation of website visitors.
Expiration date: after 2 years.

A browser should be able to support these minimum sizes:

    • At least 4096 bytes per cookie
    • At least 50 cookies per domain
    • At least 3000 cookies in total
What types of cookies are there?

The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the Privacy Policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Necessary cookies.
These cookies are necessary to ensure basic functions of the website. For example, it needs these cookies when a user adds a product to the shopping cart, then continues surfing on other pages and only later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.

Purpose cookies.
These cookies collect info about user behavior and whether the user gets any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies.
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Werbe-Cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you first visit a website, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies.

Microsoft Edge: Deleting and managing cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether or not to allow it. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

What about my privacy?

Since 2009, there are the so-called “cookie guidelines”. This states that storing cookies requires consent from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you submit to us electronically on this website, such as name, email address, address or other personal information in the context of submitting a form or commenting on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, kept secure and not disclosed to third parties.

We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.

If you send us personal data by e-mail – thus away from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

Rights under the General Data Protection Regulation

You are generally entitled to the following rights according to the provisions of the GDPR and the Austrian Data Protection Act (DSG):

    • Right to rectification (Article 16 DSGVO)
    • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
    • Right to restriction of processing (Article 18 GDPR)
    • Right to notification – notification obligation in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
    • Right to data portability (Article 20 GDPR)
    • Right to object (Article 21 GDPR)
    • Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you may lodge a complaint with the supervisory authority, which in Austria is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/.

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we can not conclude from your behavior on this website to your person.

You can learn more about ways to object to this evaluation of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data in a tap-proof way on the internet (data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser and the use of the scheme https (instead of http) as part of our Internet address.

Google Fonts Privacy Policy

On our website, we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data storage looks like in more detail.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google make available to their users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API, by the way, stands for “Application Programming Interface” and is used, among other things, as a data transmitter in software.

Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to be able to examine and move large amounts of data.

However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

Those data that Google stores for a day or a year can not be easily deleted. The data is automatically transmitted to Google when the page is called up. To be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=111433616. Data storage you prevent in this case only if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of them for our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=111433616. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information from Google about stored data.

You can also read about what data is basically collected by Google and what it is used for at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent it.

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

  • Target group reports: via target group reports we get to know our users better and know more precisely who is interested in our service.
  • Display reports: display reports allow us to analyze and improve our online advertising more easily.
  • Acquisition reports: acquisition reports give us helpful information on how to attract more people to our service.
  • Behavior reports: this tells us how you interact with our website. We can track what path you take on our site and what links you click on.
  • Conversion reports: conversion is the name given to a process where you take a desired action based on a marketing message. For example, when you go from a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is currently happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert: 2.1326744211.152111433616-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: after 2 years.

Name: _gid
Wert: 2.1687193234.152111433616-1
Purpose: The cookie is also used to distinguish website visitors.
Expiration date: after 24 hours.

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: Used to lower the request rate. When Google Analytics is deployed through Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute.

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year.

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years.

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes.

Name: __utmb
Wert: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes.

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months.

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years.

Note: This enumeration cannot claim to be complete, as Google also changes the choice of their cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. About heatmaps you can see exactly those areas that you click. So we get information where you are “on the road” on our site.

Session duration: As session duration Google refers to the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate (English: bounce rate): We talk about a bounce when you only view one page on our website and then leave our website again.

Account creation: When you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in shortened form, so that no unique assignment is possible.

Location: About the IP address, the country and your approximate location can be determined. This process is also called IP- location determination.

Technical information: Technical information includes your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics respectively we are of course also interested in which website or which advertising you came to our site.

Other data are contact details, any ratings, playing media (for example, if you play a video through our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long is the data stored and where?

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de.

Your data will be distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected from tampering. In each Google data center, there are appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

    • Deletion after 14 months
    • Deletion after 26 months
    • Deletion after 38 months
    • Deletion after 50 months
    • No automatic deletion

Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger entity.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you basically want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: Deleting and Managing Cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111433616. We hope we were able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Newsletter Privacy Policy

When you sign up for our newsletter you submit the above personal information and give us the right to contact you via email. We use the data stored in the context of the registration for the newsletter exclusively for our newsletter and do not pass them on.

Should you unsubscribe from the newsletter – you will find the link for this in every newsletter at the very bottom – then we will delete all the data that was stored with the registration to the newsletter.

MailChimp Privacy Policy

Like many other websites, we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp, we don’t have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important privacy-related aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service through an IT infrastructure – available over the Internet – on an external server. This way of using a software is also called SaaS (Software as a Service).

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending out in predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service so we can keep in touch with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. For our marketing efforts, we always look for the simplest and best solutions. And that’s why we chose Mailchimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. Thus, we can design interesting and beautiful newsletters in just a short time. Through the design templates offered, we make each newsletter completely individual and thanks to the “Responsive Design”, our content is displayed legibly and beautifully even on your smartphone (or any other mobile device).

Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.

Another advantage is the “cloud system” of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly reduced.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of an email list of MailChimp. So that MailChimp can also prove that you have subscribed to the “list provider”, the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information, such as language or location.

This information is used to send you emails and enable certain other MailChimp features (such as newsletter evaluation).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some information with third-party advertising partners to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

Through so-called “web beacons” (which are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened, and whether links have been clicked. All this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well our newsletter was received by you. In this way, we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This can, for example, technically optimize the dispatch or determine the location (country) of the recipients.

The following cookies may be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT.
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user signs up for a newsletter mailing list.
Expiration date: after session end.

Name: ak_bmsc
Wert: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111433616-3
Purpose: The cookie is used to be able to distinguish a human from a bot. In this way, secure reports on the use of a website can be generated.
Expiration date: after 2 hours.

Name: bm_sv
Wert: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to provide a visitor with a secure and easy virtual payment process. For this purpose, the user is anonymously identified on the website.
Expiration date: after 2 hours.

Name: _abck
Wert: 8D545C8CCA4C3A50579014C449B045111433616-9
Purpose: We were not able to find out more information about the purpose of this cookie.
Expiration date: after one year.

Sometimes it may happen that you open our newsletter for better viewing via a specified link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. In the process, personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the “Cookie Statement” of MailChimp (under: https://mailchimp.com/legal/cookies/) you can learn exactly how and why the company uses cookies.

How long is the data stored and where?

Since MailChimp is an American company, all collected data is also stored on American servers.

Basically, the data remains permanently stored on Mailchimp’s servers and is only deleted when a request is made by you. You can have us delete your contact. This permanently removes all your personal data for us and anonymizes you in the Mailchimp reports. However, you can also request MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email you receive by clicking on the link at the bottom. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, the deactivation or deletion works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework thereby regulating the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=111433616. You can learn more about MailChimp’s use of cookies at https://mailchimp.com/legal/cookies/, and read information about MailChimp’s privacy policy (Privacy) at https://mailchimp.com/legal/privacy/.

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The goal is to ensure that our advertising campaigns really reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, we can use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie “Conversion” is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google’s conversion tracking:

Name: Conversion.
Wert: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111433616-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months.

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to capture various actions on our website.
Expiration date: after 3 months.

Note: The cookie _gac appears only in connection with Google Analytics. The above enumeration does not claim to be complete, as Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long is the data stored and where?

At this point, we would like to point out that we have no influence on how Google further uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent the data storage?

You have the option not to participate in Google Ads’ conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here are the instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each cookie whether you allow it or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalized ads.

Due to the certification for the American-European data protection agreement “Privacy Shield”, the American concern Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about Google’s data protection, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA Privacy Policy

Our primary goal is to keep our website as secure and safe as possible for you and for us. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to verify the information. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to set a checkmark anymore. You’ll learn exactly how this works and, more importantly, what data is used to do it later in this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test, designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between a bot and a human. In captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the “I am not a robot” text box, or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate even before the captcha is entered how likely you are to be a human. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of any kind may confidently stay at home. That’s why we pull out all the stops to protect ourselves and provide the best possible user experience for you. For this reason we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually human. reCAPTCHA is therefore used to ensure the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website are actually from humans. Thus, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and collects a snapshot of your browser window.

The following list of collected browser and user data, does not claim to be exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

    • Referrer URL (the address of the page from which the visitor comes)
    • IP address (e.g. 256.123.123.1)
    • Info about the operating system (the software that allows your computer to run. Known operating systems are Windows, Mac OS X or Linux)
    • Cookies (small text files that store data in your browser)
    • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
    • Date and language settings (which language or date you have preset on your PC will be saved)
    • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
    • Screen resolution (indicates how many pixels the image display consists of)

    Indisputably, Google uses and analyzes this data even before you click the “I am not a robot” checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the whole recognition process runs in the background. How much and which data Google stores exactly, Google does not tell you in detail.

    The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

    Name: IDE
    Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111433616-8
    Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user’s actions on the website in dealing with advertisements. Thus, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
    Expiration date: after one year.

    Name: 1P_JAR
    Wert: 2019-5-14-12
    Purpose: This cookie collects statistics about website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant ads to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
    Expiration date: after one month.

    Name: ANID
    Wert: U7j1v3dZa1114336160xgZFmiqWppRWKOr
    Purpose: We could not find out much info about this cookie. Google’s privacy policy mentions the cookie in the context of “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under domain google.com.
    Expiration date: after 9 months.

    Name: CONSENT
    Wert: YES+AT.de+20150628-20-0
    Purpose: The cookie stores the status of a user’s consent to use different services from Google. CONSENT is also used for security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
    Expiration date: after 19 years.

    Name: NID
    Wert: 0WmuWqy111433616zILzqV_nmt3sDXwPeM5Q
    Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
    Expiration date: after 6 months.

    Name: DV
    Wert: gEAABBCjJMXcI0dSAAAANbqc111433616-4
    Purpose: Once you tick the “I am not a robot” box, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
    Expiration date: after 10 minutes.

    Note: This enumeration can not claim to be complete, because Google experience shows that the choice of their cookies also changed again and again.

    How long and where will the data be stored?

    By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of Google apply to this.

    How can I delete my data or prevent data storage?

    If you do not want any data about you and your behavior to be transmitted to Google, before you visit our website or use the reCAPTCHA software, you must log out of Google completely and delete all Google cookies. Basically, as soon as you visit our site, the data is automatically transmitted to Google. To delete this data again, you need to contact Google support at https://support.google.com/?hl=de&tid=111433616.

    So, by using our website, you consent to the automatic collection, processing and use of data by Google LLC and its agents.

    You can learn a little more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google does go into more detail about the technical development of reCAPTCHA here, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of the basic use of data at Google can be found in the in-house privacy policy at https://www.google.com/intl/de/policies/privacy/.