branding & design

You’ve got guts.
We’ve got magic.

Bold brands for daring entrepreneurs.

You’re tired of 9-to-5 and suits? You’re about to leave the daily corporate routine and do your own thing?

In a saturated market, you need to stand out, make noise and be fearless. Distinctive brands swim against the tide. They are bold, uncompromising and ooze personality.

Design without a goal
is just decoration.

Brands that feel the same as everyone else, look the same as everyone else, and don’t connect with their customers are drowning in the sea of sameness.

If you’re proud of your business idea but ashamed of your branding and design or website, maybe it’s time to do something about it.

With consistency comes trust, and with strategic design comes the right clientele.



What can we do 
for you?


The foundation for your killer brand.

The BrandQuest is an intensive workshop where we ask you questions to learn everything about your business – where you are, where you come from and where you want to go. Based on that, we’ll lay out a map of your ideal brand route and tell you what you should (and shouldn’t) do to get to your killer brand.

After that, you can implement our tips yourself or hire us to do it for you.

€ 360,–

The value of the BrandQuest will be applied to the BrandCoup if you continue. However, many people only buy the BrandQuest because it is so valuable on its own.


We get your brand ready to go.

After we’ve revealed what makes you and your company unique in the BrandQuest, we translate exactly that into a striking brand design.

Our BrandCoup gets your brand ready to go in no time.

The scope of possible work ranges from the positioning and messaging of your brand to the logo, business cards, stationery and marketing materials to a responsive website and your social media presence.

Not sure if our BrandCoup is right for you? Simply arrange a short call without obligation to buy and we’ll help you find out.

Work samples

Have a look.

Ariadna Castorena

Strategy, identity, stationery, website

In her yoga studio “The Yoga Gallery” in close proximity to Getreidegasse in Salzburg’s old town, Ariadna Castorena shares her passion for yoga & Ayurveda. Her courses and workshops for beginners and advanced are special sources of inspiration and joy of life.

tina lind Manufaktur

Strategy, identity, phootography, copywriting, packaging, stationery, website

In careful manual work, Christine Lindsberger gets all the valuable information from herbs, woods, needles, roots, leaves or flowers and packs them as sauna infusion, room fragrance or hydrolate in a bottle. Let yourself be pampered by the naturalness and the delicate aroma and enjoy the fragrance and effect.


Strategy, identity, stationery, copywriting, website, digital marketing

Whether it’s a company car or a private vehicle, KWRAP vehicle wrapping helps you to attract attention and fulfill your dream of the perfect vehicle. Be it with the right color, your individual design or simply to protect your car with the right foils.

Chope Diaz

Strategy, identity, copywriting, website

Chope Díaz is a filmmaker and editor, and the stories he tells are made up of fragments such as videos, music, dialogue, graphics, effects and more. Whether he’s working on a documentary, a drama or a corporate video, he always strives to evoke a certain feeling or emotion in the viewer while creating something appealing to the eye.

Yoga & Socks

Strategy, identity, stationery, UX/UI design, marketing digital

Yoga & Socks advocates for the holistic use of yoga, educates about its therapeutic benefits, and creates marketing tools and an app that connects highly qualified yoga teachers with their communities.

What clients say

Words soothing
a designer’s soul

I first worked with Alexandra on my personal brand as a yoga teacher. She nailed the brief for a personality-driven design and was able to make everything launch-ready. She also helped us with our yoga education and training project by identifying the brand personality, creating an ideal client profile, delivering a brand manual and of course the design. Alexandra’s ability to listen, understand my brands intimately, and execute projects in a creative way makes her a pleasure to work with..”

Ariadna Castorena,
The Yoga Gallery

“I would like to thank you for the pleasant and professional cooperation. From the first contact, through the discussion of my project, to the conclusion, I felt very well looked after. I am very satisfied as everything was easily explained to me and I always knew exactly what was needed from me. Step by step we went through Alex’s branding process. The ideas proposed were very creative and always of the highest standard. In short, I am very satisfied and can only recommend working with her. Top performance with great results!”

Philipp Kocher

Alex took the time to understand my startup’s history, evolution, personality and values – all important elements I wanted to portray in the brand. Alex is not only extremely talented in design, but also a focused strategist. She is professional, goes above and beyond – nothing is ever a problem, and she delivers what she promises. If you’re looking for an agency to help you bring your brand vision to life, you’re in great hands! Thank you.

Alex Hoerner,
Figoomo GmbH


Founder & brand strategist

Who‘s that?

Alexandra Jeglitsch, branding and design nerd, digital mind, strategist, creative, part-time nomad, storyteller, and curious by nature.

Alexandra Jeglitsch founded LUA LAB in 2016 to build confident, competitive brands for bold entrepreneurs. She sees brand positioning as an adventure journey. As a brand designer, you have to plan ahead, take on challenges, and go above and beyond to succeed. Qualities Alexandra brings to the table as a designer, digital nomad and adventurer who loves to travel.

She is as comfortable on Austrian lakes as she is in the South American desert and has spent years leaving design trends behind to create brands that are as authentic and unique as the entrepreneurs she serves.

She is an experienced designer with professional knowledge and creative skills, mastering even the most difficult brand challenges.

Studium & Weiterbildung

Design & Product Management, B.A.
FH Salzburg, Austria

Digital Creation, M.A.
UCV, Valencia, Spain

Design & New Product Development
UDG, Guadalajara, Mexico

TextCollege Munich, Germany

Digital Marketing & Content Management
Coderhouse, Buenos Aires, Argentina

UX/UI Design
Coderhouse, Buenos Aires, Argentina



Throw them at us. We’ll be in touch shortly.


15 Min. Call: schedule for free